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Use Alexa Page Ranking to Escalate Your Website or Blog

by Mark Treick on October 14, 2010

Today I want to talk about Alexa Page Ranking, more specifically about a tool bar you can download to your browser that will help your website or blog increase, or become more popular, in that ranking system. Alexa.com has a tool bar that you download to your browser, and once you have it in place, ranks your website or blog based on its traffic levels. One reason why Alexa's tool bar could benefit your site is that if you rank better on Alexa's rankings, you can charge more for advertising on your site. The reason this notion works is because advertisers actually do use Alexa's collected data when deciding where to purchase ad space on web sites, so having a high Alexa rank may help you increase your revenues substantially. There are millions of Webmasters and internet businesses around the world already using Alexa’s tool bar on their browsers. And there are some critics that claim using this tool bar does not give its users very accurate or complete information based on the fact that the numbers are only based on browsers that have the toolbar installed. These critics do have an interesting point for debate, but all things being equal, the likelihood that your competition in your niche is using The Alexa Tool Bar service already is very, very high. And since this is the case, knowing what your Alexa page ranking becomes very important. It's important because it gives you a glimpse in to how your website or blog traffic stacks up against many of your competitors within your niche. Another reason Alexa is a good toolbar to have on your browser, and the real reason why a lot of Webmasters use it and find it valuable, is not because website owners like to see how they can outrank other Websites. The real reason they use this tool bar is simply because the Alexa “spyware” toolbar monitors the entire Webmaster’s (whomever that may be) Internet surfing activities, and it collects that “anonymous user data” about what domains they visit during their searches. Alexa collects this data and they use it to rank a web sites popularity. And guess what? Advertisers aren't the only one paying attention. Google does too. Let me repeat that fact: Google Uses Alexa’s Information to help with their Ranking and Indexing! Remember the Nielsen Company, famous for the Nielsen Ratings that determined what TV shows stayed on the air and what TV Shows went away? Having the Alexa toolbar installed on your browser is like being a Nielsen Company little black box sitting on your TV sending out information. However, this time the information gathered is for websites. Your surfing habits determine what sites are most “popular” and what sites aren't. We know Google looks at the Information, and as long as Google thinks it’s good, how long do you think it will take Yahoo and MSN and other search engines to probably think it’s important as well? (The answer to that one is easy: they have already made it important. Even if they hate the idea)

How Do I Get This FREE Service And Make Alexa Page Ranking Work For Me?

1. Install the Alexa toolbar and visit your site daily. This is pretty obvious really. 2. Get together with a few friends and form an informal network of bloggers that visits each other’s sites each day. 3. Encourage others to download and install the Alexa Tool Bar. The more people visiting your site with the toolbar installed the higher your rankings will go. 4. Participate in Webmaster forums like WarriorForum, SitePoint, and DigitalPoint. A high percentage of users there will have the Alexa toolbar installed so if they visit your site you’ll get a boost. 5. Write articles that teach how to improve Alexa ranking, like I am here. People searching for that topic will likely have the toolbar installed so you’ll get another boost when they visit your site. 6. Take advantage of social media sites like Digg, StumbleUpon, and Reddit. These sites can send a boatload of traffic to your blog and improve your Alexa ranking. 7. Pay for it. If you create a page targeting Webmasters, you can drive traffic to it via PPC and get loads of traffic. 8. No matter what you do, if you DOES NOT provide high-quality content that is unique and useful to your readers, then all the point and purpose of your website or blog will be meaningless. Quality, having useful content, and being ‘Real” in your content is always king in building websites or blogs. Using Alexa page ranking may seem, on the surface, a silly way of tricking out your SEO program you have in place. But if your site has good solid goals, direction, and content, using Alexa.com will not only help your website or blog rank better in the search engines, it will get you in contact with your niche far more effectively and give you very good feedback on how you can improve upon or develop different content, making your site more productive and profitable. Give a try and download the Alexa Tool Bar and see where it takes you. Please use the Alexa Page Ranking link to return back to Market Your Passion Today! and it's home page.
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{ 9 comments… read them below or add one }

Alina Navarro October 14, 2010 at 8:48 pm

Great Article Helen & Mark, thanks I learned a couple of new things.
Ohhhh & your video brings tears to my eye!! It is sooo precious!!
You can actually feel the Love it is made with!
Bless you always,

Alina.
xo

Reply

edatassol December 31, 2011 at 8:59 pm

Nice and informative post on Alexa ranking.. Here i have question, is really Alexa ranking reliable and important for SEO task

Reply

Mark Treick March 24, 2012 at 6:43 am

Thanks for the response. The answer is yes. You see in order to be ranked on Alexa, you need to have their search bar added to the browser you use on your personal computer. Once it’s there, your website can be ranked on Alexa. So it’s not exactly an apples to apples comparison to every website in the world you can compare to, but there are millions upon million of subscribers that use the Alexa service. And as a free service, it’s a pretty close representation of how your website stands in comparison to others out there. Plus – and this is big – advertisers who are looking to spend their money on the web, will use the Alexa ranking as part of their consideration for websites they wish to do business with. And if you’re on-line to do business, that could be huge to your bottom line. We could be talking $Thousands!

In a nutshell, I hope this response is helpful. Sorry for the late response to your question. I hope late is better than not getting one at all. Having said that, Helen and I are back now at MYPT! and ready to take on the world. We’re cuing up more great information related to website and marketing development like never before. It should be a very exciting time to be part of this community.

I look forward to more of your comments in the future.

Thanks again,

Mark

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Ofelia September 5, 2013 at 6:02 am

Wow that was strange. I just wrote an really long comment but
after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say great blog!

Reply

Mark Treick October 5, 2013 at 4:12 am

I’m sorry to hear that Ofelia. At this point I don’t know why either. But I am glad you liked the post on Alexa Ranking. It’s a good one. Thanks for commenting. Come back again! – Mark

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